KINGSTON, R.I. – Continuing a long-standing partnership with one of the world's top athletic apparel brands, Rhode Island Athletics, adidas and BSN SPORTS have announced a new five-year deal for the Portland, Ore.-based company to remain as the Rams' official athletic footwear, apparel and accessory brand.

BSN SPORTS is the nation's largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. Through this partnership, BSN SPORTS will serve as the official apparel and equipment provider to the University of Rhode Island College Athletic Program while outfitting the university's athletes, coaches, and community members in premier Adidas product selection.

"We are thrilled to continue our partnership with adidas and are excited to collaborate both directly with adidas and BSN," said Rhode Island Director of Athletics Thorr Bjorn. "These are two fantastic companies that share our commitment to excellence and innovation, and we look forward to achieving great success together in the years ahead."

Working with LEONA Marketing Group, Rhode Island Athletics was able to extend the adidas partnership that first began in 2009. The new deal extends the relationship into its third decade and will run through June of 2030. It includes a pair of two-year options.

"We'd also like to thank LEONA for their expertise and diligence throughout this process."

As part of the deal, adidas and BSN SPORTS will supply the Rams' 19 teams with footwear, apparel, custom uniforms accessories and equipment, including travel bags, headwear, socks wristbands, gloves, eyewear and hardgoods, as well as collaborate on marketing initiatives through the 2029-30 season.

"This agreement between the University of Rhode Island, BSN SPORTS, and Adidas will add tremendous value and dedicated support to the experience of the coaches, student athletes, and administrators involved with the University of Rhode Island Athletics, " Sr. Vice President of BSN SPORTS Collegiate Select Program Bill Stote said. "Our team is excited to provide the Rhody athletic program coaches and teams with the best possible service, unparalleled access to sports equipment and premier apparel, and branding resources to continue growing University of Rhode Island prominent athletic brand and fanbase. We are proud of this partnership and welcome the opportunity give time back to Rams coaches daily, so they can continue focusing on positively impacting the lives of student athletes."

ABOUT ADIDAS
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Georgia State, Kansas, Nebraska, Rutgers, Washington, North Carolina State, Miami, Indiana, Texas A&M, Louisville, Grambling State and Mississippi State. adidas has marketing agreements with the National Basketball Association (NBA), Major League Baseball, National Football League, the National Hockey League, Major League Soccer (MLS), FIFA, the U.S. National Soccer and U.S. Olympic teams, the Boston Marathon and several national teams worldwide.

ABOUT BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.