“The Second Decision,” made by Los Angeles Lakers All-Star LeBron James, has struck some controversy among fans and the media, as there have been mixed emotions toward the announcement.
On Oct. 6, James made a post on social media stating he’d be making “the decision of all decisions” in what looked to be a sit-down interview with a reporter. The post spread like wildfire throughout the basketball world in just hours, and many fans across the country started speculating about what the announcement could be.
Many people believed it would be his retirement, as he’s now entering his 23rd season in the NBA–the most out of any other player in league history. Others thought he might be getting traded, as rumors about him returning to his original team, the Cleveland Cavaliers, have been talked about within the media.
But let’s back up, what made these fans think this in the first place?
In July 2010, James had a heavily anticipated sit-down interview with sports commentator Jim Gray, in which he made the decision to leave the team that drafted him, the Cleveland Cavaliers, to join the Miami Heat. Fans of LeBron and the Cavaliers were outraged at this time , as many saw this as a betrayal of the franchise and a weak move from the league’s biggest superstar.
Fast forward to today, the “Second Decision” put the basketball world to a halt, as LeBron fans worldwide did not want to accept that the end might be near for The King.
However, the video took an unexpected turn, as it turned out to just be an advertisement for James’ collaboration with Hennessy Very Superior Old Pale.
For most basketball fans, the announcement was a sigh of relief. Having said that, some were very unhappy with the outcome of the decision, as they bought tickets to his last regular season game after the prices skyrocketed, which he is now being sued for.
Personally, I see this as genius marketing. James knew that by promoting the advertisement as the “Second Decision” and structuring the video just like the previous decision in 2010, he would receive significantly more exposure within the news and get more live viewers on the ad itself.
He isn’t going anywhere just yet, and in the wise words of James himself, “The Decision has been made. Cheers to year 23.”
The post Lebron’s second decision first appeared on The Good 5¢ Cigar.
Latest All News
- URI Gender and Women’s Studies department to hold annual Roundtable for Black Feminist and Womanist Theory Nov. 6-8KINGSTON, R.I. – Oct. 22, 2025 – A new book on the famed African American abolitionist / writer Harriet Jacobs and the weaponization of Black feminism in academia are just two of the topics on the roster at the University of Rhode Island’s sixth annual Roundtable for Black Feminist and Womanist Theory. The three-day conference, led […]
- Community colleges the topic at Oct. 28 Honors ColloquiumKINGSTON, R.I. – Oct. 21, 2025 – Community colleges are often celebrated as engines of access and mobility. But behind the institutional curtains lie a more complicated story. In his talk at the University of Rhode Island’s 2025 Honors Colloquium, Eric Felix will share insights from a three-year research-practice partnership with equity leaders across 20 […]
- Seattle nursing dean, patient care expert to deliver URI College of Nursing’s Fall Distinguished LectureKINGSTON, R.I. — Oct. 21, 2025 — Kristen Swanson, dean and professor emerita at the Seattle University College of Nursing, will discuss “Caring—The Difference that Makes a Difference: From Discovery to Randomized Trials and Clinical Translation,” as part of the University of Rhode Island College of Nursing’s Fall Distinguished Lecture series. The lecture, scheduled for Thursday, […]
- Spooky suggestion: Get your garlic in the ground for Halloween!KINGSTON, R.I. – Oct. 21, 2025 – While gardeners across the region are closing up shop and putting away their gardening tools, University of Rhode Island Cooperative Extension Master Gardeners say fall is a great time of year to get some plants into the ground and plan for next year. Cooperative Extension’s Kate Hardesty, of […]
- Science teacher education program celebrating 30 years and new campus location with open house Oct. 29KINGSTON, R.I. – Oct. 20, 2025 – Teachers by nature are used to being on the move. But this fall, the office for one of the state’s premiere teacher professional learning programs has relocated from the University of Rhode Island’s Narragansett Bay Campus to its Kingston Campus. After building a strong foundation at the University’s […]
- A Rhode Island fisheries model for Asia-Pacific nationsKINGSTON, R.I. – Oct. 20, 2025 – Last month, a Rhode Island team of experts traveled to Indonesia to collaborate with representatives from Southeast Asian countries on sustainable fishery management. University of Rhode Island professor Michael A. Rice; Jason McNamee, Ph.D. ’18, deputy director of the Rhode Island Department of Environmental Management (DEM); and Maria […]
